Staff at Hoover’s River Resort in Piute County are seeking community support through a fundraiser titled Cottonwood Fire: Support Hoovers and Local Recovery. Organized by Ahtianna DeJesus, the campaign aims to help the family-owned business manage the impact of recent wildfires on the local economy.
The resort, which was established in 1936 and is located four miles north of Marysvale, has faced a series of wildfire events over the last three years. These include the Silver King Fire in 2024, the Monroe Mountain Fire in 2025, and most recently, the Cottonwood Fire in 2026.
According to the organizers, repeated wildfire seasons and widespread misinformation regarding local conditions have discouraged visitors from traveling to the area. While the business has remained open and accessible, the loss of two consecutive seasons has placed significant financial pressure on the operation and other small businesses in Piute County.
Funds raised through the campaign are intended to help offset revenue losses caused by canceled vacations and fewer visitors. The organizers stated that the money will be used to continue paying employees, cover essential operating expenses, and fund marketing efforts to encourage tourism back to Hoover’s and the broader Marysvale area.
As of the current report, the fundraiser has raised $4,845 toward a goal of $35,000.
