The West Jordan Chamber is developing a new initiative called the Marketing Mission Journey to assist members in becoming more intentional with their marketing efforts, according to a September 3 statement. The optional program aims to help businesses build marketing basics and increase visibility through a series of manageable missions.
The first mission, titled Get in the Bag, involves collecting items for the Chamber's fall swag bags. Businesses can contribute promotional items, such as business cards or candy, through the end of September. The Chamber stated that members do not need to wait for the full program to be completed before they begin participating in these opportunities.
This initiative was developed after the Chamber realized that much of the marketing advice they wanted to provide did not fit within their standard onboarding process. The Marketing Mission Journey is designed to avoid the feeling of an enormous marketing checklist by breaking tasks down into single missions. Some missions may eventually include classes or experts to help members explore specific marketing areas further.
The Chamber emphasized that membership serves as a layer of marketing rather than a complete marketing plan. The goal is to create more opportunities for the community to encounter local businesses through events, ribbon cuttings, or collaborations. The Chamber's philosophy follows a progression of learning, knowing, trusting, and supporting local businesses.
Because the program is designed to evolve, the Chamber will build the journey as they go, using member participation to identify where additional education or expertise might be needed. While standard onboarding remains automatic for all new members, the Marketing Mission Journey will be an optional experience for those who wish to participate.
The Chamber plans to share details on how to join the journey in the near future. In the meantime, businesses are encouraged to gather promotional products or simple items to participate in the first mission before the end of September.
