Food, family, live music and plenty of dirty soda helped launch what organizers hope will become a new BYU football tradition in downtown Provo. Friday’s event served as a test run. “The goal is every game,” Beltran said. “We don’t really know what to expect.
First Down Provo brings BYU football excitement to downtown
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Utah News spotted this story published September 11, 2026 at KUTV. Full coverage may follow as more sources report.